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USER CENTRIC EXPERIENCES THAT ACTUALLY WORK
MarTech | AdTech | AI | Data
Architecting Customer Strategy in a [MAAD] World
At House of [MAAD], we architect AI-ready marketing strategies that accelerate time-to-personalization, reduce friction across the customer journey, and build the infrastructure for autonomous decisioning.
Every engagement is grounded in strategic impact: faster launches, smarter segmentation, and measurable readiness for AI. Because value isn’t a byproduct—it’s designed from the start.
The Problem
Marketing Teams are unable to connect the dots.
Our Solution
Think principal strategist meets data architect.
Beyond conventional agencies.
Choose Your Strategic Partnership Model
Advisor
Partner
Leader
Need project-specific support instead? We're happy to discuss custom engagements tailored to your unique requirements. Let's have a conversation about what you need.
Crawl
Foundation Building
Quick wins & data foundations
- Data Foundation: Unify CRM, website, and app data
- Audience Strategy: Define behavioral segments beyond demographics
- Creative Foundation: Asset audit, brand systematization for AI, template library development
- Quick Wins: Abandoned cart triggers, suppression, basic personalized content
- Team Alignment: Shared vocabulary and measurement framework
Walk
IntelligentOrchestration
Scalable intelligence & cross-channel coordination
- Behavioral Intelligence: Predictive CLV, churn models, next-best actions
- Journey Orchestration: Cross-channel suppression and frequency management
- Dynamic Creative Engine: Generative content workflows, automated creative personalization
- Center of Excellence: Documentation, playbooks, and shared frameworks
- Real-Time Activation: Event-driven triggers across all touchpoints
Run
AI Decisioning
Self-optimizing, continuous customer journeys
- AI Decision Making: Algorithms autonomously optimize campaigns and audience targeting
- Closed-Loop Learning: Self-improving data pipelines and models
- Self-Optimizing Creative Intelligence: Real-time creative adaptation, predictive performance
- Adaptive Journeys: Fully personalized, continuously optimizing experiences
- Autonomous Optimization: Minimal human intervention required*
— Built for Brands. Obsessed with Value.
[MAAD] Personalization Readiness Framework
From Signals to Strategy — Architecting for an Agent-Powered Future
This framework helps brands evolve from data fragmentation to intelligent orchestration. It provides a strategic roadmap to unlock personalized experiences at scale, powered by AI and ready for autonomous marketing.
Leave your email and we’ll send you the full MAAD Personalization Readiness Framework so you can explore it properly, with space to think.
Available to take Jobs
Let's talk.
We`d always love to hear from you about interesting projects.