FAQ – House of [MAAD]

Frequently Asked Questions – House of [MAAD]

Welcome to our strategic FAQ. Whether you're navigating the maze of MarTech, planning your next personalization leap, or trying to future-proof your marketing stack, these are the real questions marketers like you are asking—and the answers we provide.

Why should we work with House of [MAAD]?

Because you're not buying a service. You're gaining a strategic advantage.

We architect composable, AI-powered marketing strategies designed to unlock business value—measured in LTV, CAC, and conversion lift, not clicks.

You're overwhelmed by disconnected tools and underwhelmed by results.
You need to turn your data into decisioning, not dashboards.
You want a personalization strategy that works across all channels.
You know AI is not the future. It's now—and you need to lead with it.

What kinds of questions do you answer in your workshops?

Customer Data & Identity

What’s the real value of identity resolution?
How do I transition from cookie-based tracking to first-party data?
How do I unify data across mobile apps, web, and offline?

Personalization & Journey Strategy

How do I move from segmentation to true 1:1 personalization?
What does a Next Best Action strategy look like in practice?
How do I personalize without violating privacy?

Value Engineering & Measurement

How do I calculate ROI from personalization?
How do I identify efficiency gains in my stack?
How do I build a business case for a CDP or orchestration tool?

MarTech Architecture & AI Readiness

What should my composable marketing stack look like?
How do I prepare my teams and data for AI?
How do I connect CDPs, CRMs, DMPs, and warehouses efficiently?

What makes your approach to personalization different?

We go beyond segmentation. We engineer strategic audience systems using:

RFM modeling with business-specific logic
ML-based churn and conversion predictions
Real-time activation via synced audiences
Zero-party data capture and consent-driven journeys

What if we already have a CDP or DMP?

That’s where we shine. We specialize in maximizing your existing investments. Whether you use mParticle, Segment, Tealium, Adobe, or something else, we help you:

Design cross-channel use cases
Bridge gaps in identity and governance
Operationalize data activation workflows

How do you help marketers become more AI-ready?

We help you build the data foundation and decisioning loops that power intelligent marketing:

Audit data availability and quality
Enable real-time insight discovery
Implement predictive segmentation
Create closed-loop performance intelligence systems

What outcomes can I expect from working with House of [MAAD]?

📉 25% reduction in CAC through smarter audience suppression
📈 2x increase in registered users via first-party data capture
🧠 50% faster campaign activation via orchestration
🧲 30% increase in engagement from Next Best Action targeting

Who are your services best suited for?

We work with:

Enterprise brands with complex MarTech stacks
Mid-market challengers seeking competitive advantage
SaaS platforms needing value engineering and GTM optimization

Industries: Streaming, Retail, QSR, Banking, Travel, Hospitality, SaaS

What does collaboration look like?

Flexible. Focused. Fast.

Strategy Sprints – High-impact, problem-solving intensives
Workshop Series – Guided enablement across teams
Ongoing Partnership – Retainer-based support aligned to your roadmap

What tools or platforms do you work with?

We are platform-agnostic, but experienced with:

CDPs: mParticle, Segment, Tealium, Adobe
Activation: Braze, Salesforce, MoEngage, Iterable, Dynamic Yield
Media: DV360, Meta, TikTok Ads, Amazon DSP, LiveRamp
Data Infrastructure: Snowflake, BigQuery, Hightouch, dbt, RudderStack

Do you help with vendor selection or MarTech procurement?

Yes. We assist with:

RFP design and vendor evaluation
Technology stack audits
Integration roadmaps and implementation planning

Do you offer training or enablement?

Absolutely. Our enablement includes:

Audience strategy and journey orchestration training
Executive briefings and workshops
Toolkits and templates for internal rollout

How do we get started?

Start with a strategy conversation. We’ll guide you from there:

What makes House of [MAAD] truly different?

We don’t just plug into your stack. We help you orchestrate a modern, AI-powered marketing machine.

What you get with us:

Battle-tested strategic frameworks
Actionable outputs from every engagement
Deep expertise across MarTech, AdTech, and Data
Relentless focus on performance outcomes